In 1981, someone posted a letter to an otaku magazine.
“Men who like little girls are called loli-con(ロリコン, lolita complex). What do we call women who like little boys?”
The editor replied jokingly;
“The typical cute boy in manga is Shotaro. They should be called Shota-con(ショタコン).”
Shotaro(正太郎) is a main character in Tetsujin 28-go.
It’s an origin of robot manga published in 1956.
He is Shotaro who manipulates this robot(Tetsujin 28-go).
I don’t know whether he had been loved by many women in past days or not.
Any way, the word of “Shota(ショタ)” means “cute boy” now. (sometimes written as “Syota”)
And shota-con is the preference for shota. Not only by women, of course, men like them.
*Example of Shota*
Shinji Ikari in Neon Genesis Evangelion
The word like this tends to derive relative words.
The boy who looks like a girl and behaves like a girl is called “otokonoko”(男の娘).
Also called as loli-shota etc.
Cross-dressing doesn’t matter. He may wear men’s clothes or women’s.
Josou(女装) is a common word for “wearing women’s clothes”. Josou-danshi means “boy wearing women’s clothes”.
The concept of otokonoko doesn’t correspond to his sexual identity.
*Example of Otokonoko*
Hasuta in Nyaruko: Crawling with Love
Hideyoshi in Baka and Test
Japanese anime has been sending us many shota.
Otaku has been receiving them thankfully and holds these events of doujinshi.